Campaigns &
Key Arts
How do you promote a ride or season that isn’t finished yet? You have to get really creative.
Fortunately that is exactly what I love to do together with all relevant stakeholders like marketing, agencies and fellow artists like retouchers and 3D artists.
Here are some of the campaigns I got to shoot over the years, with tear sheets below the gallery.
100% Wolf - Plopsaland Deutschland
Danse Macabre - Efteling
Vliegende Cinema - Plopsaland Belgium
"WOW/Die Schlümpfe Abenteuer" - Plopsaland Deutschland
Nachtwacht Kid's Halloween - Plopsaland Belgium
Ketnet Nachtwacht Halloween - Plopsaland Belgium
De Hollandse Meesters - Madurodam
"WOW/GeForce" - Plopsaland Deutschland
Terra Magma - Bobbejaanland
OOH - Plopsa Station Antwerpen
Halloween - Plopsaland Belgium
Studio 100 Festival - Plopsaland Belgium
OOH - Plopsa Station Antwerpen
15 Years Plopsa Indoor Hasselt
Kerstkabouter - Plopsaland Belgium
LAGO
OOH - Plopsa Station Antwerpen
Rotterdam - Madurodam
#LikeMe Weekend - Plopsaland Belgium
Selected Tear Sheets
After successfully visually archiving Efteling’s iconic Spookslot attraction, we created a brand new campaign for its spiritual successor: Danse Macabre.
This project took month of preparation, as well as three days on-location photography.
Clearing out the rental house of Profoto packs, we lit both in and outside of the attraction for two key images and several detail images of details and a portrait of its ghostly conductor. We took great care in matching the original light colours and vibe of Spookslot as well as staying true to the identity of the new attraction.
We delivered the files in extremely high resolution giving ultimate flexibility in creating all possible deliverables.
The visuals saw a wide international roll-out including OOH on trams, bus stops and train stations, as well as partnerships with media and more.
A three-tiered series of key arts where we wanted to connect the train journey to the experience in the park that's located inside of Antwerp Central train station.
This was a rather challenging but fun shoot where we had to exactly match the scale and angles from all the different elements. These included live-action shots, clean plates, 3D environments and licensed elements.
This was a challenging but insanely fun project to create from start to finish for Plopsaland De Panne.
We started with conceptualising the image, creating a full virtual pre-visualisation with 3D scanned characters. We took all that information and calculated the positions of every character in a full day studio-shoot so all perspective would match 1:1 with the rest of the elements.
My retoucher then combined all photographed elements with the 3D modelled bikes and created a visual that’s big enough to adorn the entrance billboard of the park.